![]() ![]() ![]() They want to own their favorite songs and albums so they can play them when they want. It’s the very reason most people don’t just listen to the radio. We build playlists (custom CDs or even mix tapes, if you’re old enough) around them. The same songs get listened to time and time again. Sure, there are some classics where that’s the case, but most people watch a video once and that’s it. It is relatively rare to own a movie or TV series that you sit through and watch multiple times. Simply put: the way we consume music is fundamentally different to the way we consume movies and TV. But if Hulu and Netflix are so fantastic, what’s the concern about Spotify? Netflix has become so popular that it recently surpassed the amount of Bittorrent (“pirate”) traffic on the web, proving that it’s compelling offerings, not lawsuits, that win customer’s hearts and minds. Both of these companies have done a fantastic job with their offerings. Many of us have used Netflix or Hulu and become accustomed to the idea of paying our monthly subscription fee and getting to watch as much as we want. In fact, this approach could be exactly what the music labels are relying on.Īt first blush, paying a monthly amount to “borrow” content like this over the net seems like a pretty good idea. ![]() It’s prime territory for a bait-and-switch strategy. But there’s something pretty insidious buried inside music rental models like this. The initial reviews have been pretty positive, and it has generated a lot of buzz, although it’s quite similar to some services that have been available here for some time (Rhapsody comes to mind). Unless you’ve been living somewhere without net access for the past week or so, you have heard about Spotify, an online music service that just launched in the U.S. ![]() For another look at the Spotify launch, see “ Why Spotify Will Kill iTunes.” ![]()
0 Comments
Leave a Reply. |